Research Report: 2020 North America Customer Reference Data Survey

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The uptake of remote working has accentuated difficulties in conducting remote sales engagements due to poor customer data quality. This includes data accuracy, visibility into HCP/HCO relationships, and frequency of data updates.

Download the report for benchmarking data on:

  • The importance of customer reference data for field force effectiveness
  • Use of digital channels as part of an integrated engagement strategy
  • Top-ranked attributes for customer reference data, and data quality initiatives planned over the next year
  • How innovative companies are thinking differently about customer reference data

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