Why CMOs Need to Get Enterprise SEO Right to Thrive in a Digital-First World

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In 2020, marketing leaders in enterprise companies face some formidable challenges. While some of us come to terms with ever-shifting budgets, others have had to reposition their strategy to respond to changing consumer behavior.

Whatever the individual case may be, the common thread across every marketing team is the critical need to drive more leads, sales, and revenue via digital channels.

As we’ve seen during the coronavirus pandemic, organizations that have been able to pivot online have outperformed their competitors across almost every metric.

But even those brands that have successfully adjusted in the short-term know in the mid- to longterm they need to ensure their website delivers more customers. After all, B2C and B2B customers across most sectors have, during COVID, been willing to experiment with the products and services of digital-first challenger brands.

This trend is unlikely to cease. In such an environment, getting your business’ SEO right has to be a priority.

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Negotiation Skills Guide: Negotiating Your Way To Success!

Part 3: Establishing Goals and Limitations 

This part of Negotiation Skills will help you identify the goals you’ll want to take to the negotiation session and to set basic limitations on what you might expect or help you decide the point at which you’ll leave the table.

An important aspect of learning negotiation skills is knowing how to identify something you want and then plan and take the steps to acquire it. People sometimes have a difficult time setting goals because they’re more a part of a fantasy or dream than an actual event that you’re going to be working toward.

Before you sit down at the table to negotiate, you should do some soul-­‐searching asking yourself what you really want from the negotiation. Do you want the job, a raise, a new kitchen at your budgeted price?

Write down everything you want from the future negotiation. Some of it may sound fanciful or even unattainable, but this process will help you identify your goals and to visualize them. Then, you can begin to refine them into more realistic pursuits until you have the bare bones of what you want from the negotiation.

If you work with a team, such as in a company, be sure and ask others on the team what they see as goals. You may get some great feedback and asking the other members of a team for their input means that you’ll more than likely have their cooperation in the future.

Prioitizing Your Goals

AIer you’ve done the brainstorming work of figuring out your goals, you’ll need to prioritize them in the proper order. If one of your goals is to purchase a $100,000 car, you don’t just go out and sign papers for credit knowing that you’re not going to be able to pay for it. First, you’ll figure out how to save the money or raise your salary so that you can afford it.

It’s rare that all of your goals will be achieved in one negotiation process, so you’ll have to figure out which goals are most important for you to achieve and concentrate on making sure those are attainable.

Here are some actions you need to take to ensure that you’re prioritizing your goals properly to get the eventual outcome you want from the negotiation process:

· Be specific – Don’t be vague when you’re writing down your goals. For example, if you want a new and better job, give yourself a timeline for achieving the goal. Then, you can break the goal down into steps.

· Set a number of goals – Rather than cram many goals into the negotiation process, narrow them down into a limited number that won’t overwhelm you and confuse the negotiation process.

· Qualify the goals – Be sure your goal setting is realistic. You don’t want to underestimate your negotiation skills, but neither do you want to overstate them. AIer the negotiation process, you’ll want to think you got exactly what you wanted rather than thinking you could have gotten more.

 

Don’t put all your eggs in one basket – meaning that all of your hopes and dreams shouldn’t depend on one negotiation. If you don’t get the job or raise, all isn’t lost. Have a backup plan and go on to plan the next negotiation. 

Sendng Limitations on the Negotiation

What is the absolute bottom line you’ll accept from the negotiation? This is a personal decision that you’ll have to make. Some examples of limitations would be the maximum number of hours you will work in a week, the highest price you’ll pay for a product or the point at which you’ll walk away from a negotiations.

All of the limitations should be set before entering the negotiation and you should be firm in your thinking. By setting boundaries, you’ll be more decisive in the negotiation process and that can make you more confident and strong.

It’s important that you set realistic boundaries. For example, if you set your limit for the price of a new car much lower than what the market price is, you’re setting yourself up for failure in the negotiations.

Here are some other matters you should take into consideration before making firm assessments of the boundaries you’re setting:

· Alternatives  Consider your alternatives for the negotiation. For example, if you have to have a higher salary and your company might not be willing to oblige, you should think about moving to another company, improving your skills by going to school or taking classes that will make you more valuable to the company.

 

You might also want to consider starting your own business if you have time or moving to another city or company where the salaries tend to be higher.

· Work with others – Whether it’s a team at work or your family members, it’s good to have other opinions, especially if it’s going to involve a huge change such as moving to another city.

 

You can gain valuable insight from others and it may be one that you expect the least from. For example, children have a way of saying it plain and simple. You may have been making the issue more complicated than it really is and a child may help you see it a different way.

· Standing firm – Setting limitations from the beginning should make it easier for you to enforce the limits you set. Giving in isn’t an option aIer youve carefully thought out what you want and need from the negotiation. Even if you walk away with nothing, it’s better than caving in and regretting it later.

 

Just as there are consequences to teenagers who don’t follow the rules of curfew and other rules, there will be consequences of giving in too soon and not getting what you want from the negotiation process.

To gain a broad perspective of how the negotiations will progress, it’s helpful to think about what limitations might be on the table from your counterpart. If you think through his or her possible limitations, it will help you to decide possible changes in your own limitations.

Exercises for Part 3 – Establishing Goals/Limitations

Writing down your thoughts and ideas is always helpful. You can go back later aIer you’ve done more research and expand or delete the ideas you’ve formulated. Here are some good exercises to help you establish your goals and limitations in the negotiation process:

1. Write down all the limitations you can think of for an upcoming negotiation. You may revisit them later, but writing them down will help you process the information so you can whittle them down to viable options.

2. Write down some alternatives to the limitations you’re placing on the negotiation. For example, if the salary for a job is lower than what you wanted, consider if it’s a better opportunity for you. It may be a way to leave a dead-­‐end job that you hate and move forward into another career path.

3. Write down some limitations you can think of for your counterpart. Think of the ways you can successfully address those limitations so that the end result is better for you.

4. Practice your goal/limitation skills. For example, find an online auction (or one you attend) and find something you’d like to have. Think of a fair price and then how much you’d actually spend to get the item. Participate in the auction to see how you stick to your limits.

 

 

 

2020 The Digital Vibe Podcast Network.  All rights reserved.

 

Philip Levine: Walking them through it

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With a distinctly streamlined model for project management, Philip Levine runs South Florida Web Advisors, a web development agency serving the West Palm Beach, Florida area. You can find South Florida Web Advisors on Twitter and Facebook.

Tell us about yourself. Who are you and how does your process work?

I’m Philip Levine of South Florida Web Advisors in the West Palm Beach area. I’ve run this agency since 2014, but I’ve been doing this sort of work since 1997.

Assuming the client doesn’t already have a website, I like to start with a template. It speeds up the development process. We find a WordPress template that works for their industry and interest. It gives them direction. They know what they need to fill in.

Then I walk through it with them. They develop the content, collaborating with me. I walk them through best practices. For example, I helped one client figure out how to write content for their Directors’ page. Walking through a back-and-forth conversation makes it more relatable and easy for the client to follow.

I let the client drive the process. Once we feel that the site is ready to go live, or that it’s mostly ready, we’ll go live. Some clients will continue with monthly updates. Some will only need an update once or twice per year. We go from there, based on what the client needs.

People often ask how long it takes to get a website done. I can get a site up in two to three days. It can take a week, or it can take months. It depends on what we’re starting with, and how long the collaboration takes. Four to six weeks is a good average.

Tell us a little more about yourself. How did you start off? How did it shape you today?

In the late 90s, my school had just gotten their own website. They needed someone to maintain it. The faculty didn’t know how to do it, so they got the students involved. I used Microsoft Frontpage and Notepad as an editor.

Through that I picked up some work from a local politician. She wanted to be more up on technology. She’s still one of my clients.

I went to school for Management and Information Systems. Imagine everything you’d expect in a business course: finance, marketing, everything. Then take a little bit of IT: hardware, computer setups, networking, software management. Put it in a mixing bowl. That’s Management and Information Systems.

I still use 75% of what I learned in school. It helps me understand what clients need from a business perspective.

After graduating, I worked for a company that had their own content management system. I worked there for a while before moving on to work with a company that serviced local small businesses, mom-and-pop shops with one to five employees.

I purchased that business from the previous owner, and here we are today.

What’s the elevator pitch for your business? Describe what you do.

Our tagline is that they’re not just a client — they’re a friend. I’m here as a consultant. It’s a partnership. If it doesn’t work for my client, it doesn’t work for me.

If something goes wrong, I own it. If the client wants to go in a different direction, I’ll make the transition as easy as possible. I’ve had clients come back because of that. I work hand-in-hand with my clients because of that. It’s all about the relationship.

What inspired you to start your business? How did you get started?

I always had a passion for this. My father was a partner at Ernst & Young. Technology and entrepreneurship is in me. I’ve always wanted to work for myself. I like the flexibility, the creativity. I took a roundabout way to building the business by buying the business.

It’s not always feast or famine (knock on wood), but I’m going out and winning business. It gives me a sense of accomplishment. It’s how I got started, and it’s why I like doing this.

Who’s your ideal client?

I’m doing a lot of work recently with homeowners’ associations. Planned communities in this area have residents who look after everything. There are big companies that work with these associations, but they don’t value the relationship. So my big selling advantage is that I’m local. I can come out and meet with them. They like that I’m willing to do that.

What kind of projects do you like working on?

I’m about relationships. I like helping clients who have never had a site before. I’m helping them get their presence out there, building up from scratch.

Through the GoDaddy community I’ve picked up clients who’ve seen me contribute to discussions, help others. I can step in and help them maintain their site. They just want to know that their site is kept up and running and secure.

Most of my clients have brochureware sites. If they have an update once a year, it’s a lot. For bigger clients, like the HOAs, I can get very involved in their operations. It’s like technology consulting.

For one client, I’ve helped them set up online registration systems built with WordPress. It’s not a lot of custom coding — it’s using the functionality of what’s available in the plugins and WordPress. For example, I use Gravity Forms and Formidable Forms in different, creative ways.

What kind of projects do you not like working on?

Projects where I have to get very involved with custom coding. I know PHP, HTML and CSS. But from a scalability perspective, it’s not realistic. I’m an agency of one.

If more custom development work is needed, I have connections in the community who I can lean on, and refer people to.

What are the most common problems you help your clients with?

Most of my clients are not technically savvy. They know their business, but they don’t know technology.

I have a turnkey operation. If my clients need email accounts, I can host them. If they need to get set up with online tools, I can help them. If they need more help than that, though, I’ll refer them out to IT professionals.

Having connections, a professional network, really helps. We can refer clients to each other, and the client gets a great experience as a result.

What advice do you have for folks who are trying to take their business online?

So many businesses that weren’t doing ecommerce, or weren’t focused on their website before, there’s a lot of things to think about. First off: Where are your customers coming from? And what are they coming to you for?

A personal injury attorney’s website needs a prominent call to action button. “Call us today.” It’s one of the first things they’ll see. With a mobile-friendly or responsive site, you need to think about why they’re coming to the site on mobile. For a restaurant, that could be a link to the menu. It needs to be visible and quick to reach.

Aside from that, whatever you’re doing offline can usually translate to doing online. It comes down to knowing who your audience is, and what you need to do to bring them in.

Another tip: Have a separate Facebook profile for your business. That way, if you need to manage your clients’ Facebook profiles, they can connect with your business profile. It’s important to have that separation, especially if you’re sharing personal information.

What advice do you have for folks who are thinking about starting their own business?

Do your homework. I see in the GoDaddy community, and in Facebook groups, people who are getting into the web development business. They’ve sold their first project, but they don’t know where to host them.

If you’re going to do anything — become a chef, for example — you’re not going to start a business before you know how to cook. Find a focus and learn it.

You can learn through watching webinars, attending events, reading tutorials. Figure out what works for you. But do your homework. Then you can talk with an authoritative voice when you’re talking to potential clients. You’ll know how to address the questions that come up.

One of the worst things you can do is go into a pitch, and guess as you go along. If this is your first client, be up front with that. You’ve set the expectation. Otherwise you risk over-promising and under-delivering. It’s better to under-promise and over-deliver. Show clients how much more you can actually do for them.

Anything else you’d like to share or promote?

I love being able to give back. Why do I volunteer for things, like spending time in the GoDaddy community? I do it because I want to give back. I’ve been doing this for over 20 years.

If I can give a little bit of information to someone else, to make their life easier, it makes me feel good. And it doesn’t cost me anything more than my time. If everyone gave back a little bit, whatever their industry is, it gives back to the community at large. It’s a good thing to do.

I’m also involved in a number of networking groups. There are groups that are very structured with quotas. That’s not for me, but it works for some. Find a networking group that suits you. Start with your local chamber of commerce and go from there. Try out different ones.

Having relationships with complementary professionals gives you a power team to lean on. You become the go-to expert for each other.

Get yourself featured

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We’d love to have you as a GoDaddy Pro Community contributor! Get started here.

The post Philip Levine: Walking them through it appeared first on GoDaddy Blog.

* This article was originally published here
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Working Remotely: How to Manage Your Content and Devices Working from home – ALL THE SECRETS of the connection with the office

 

Want to Avoid Making Mistakes working remotely for the first time and achieve your goals?

Want to working from home In a Calm and Quiet Environment being more productive instead of working in an oppressive cubicle?

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  • THE CONCEPT OF REMOTE WORKING AND ITS BENEFITS
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Get J.P. Morgan Private Bank’s 2021 Outlook

 

Five issues will shape the contours of the recovery and asset returns in the year ahead. Get J.P. Morgan Private Bank’s 2021 Outlook, along with an exclusive analysis of our top trade idea, to learn what is shaping portfolios next year.

Read our 2021 Outlook to learn about the five investing insights shaping portfolios in the year ahead, plus our top trade idea.

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5 Quotes from Steve Jobs that Every Entrepreneur Needs to Read

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As a freelancer, you are an entrepreneur in the mainstream workplace. 

You’re always coming up with innovative ways to make assignments easier for clients, and more than that, you’re constantly improving yourself as a creator and professional. When I first started freelance writing, I thought of myself as another worker just doing the same old tasks and assignments from home, but that definitely wasn’t the case. In fact, I was ( and am) an artist working on my craft. From thinking about how to write assignments faster to giving clients and readers the most value possible, I started to think of my work differently and how it impacts the world as a whole. Then one day, I came across a book about Steve Jobs—the founder of Apple—and his insight gave my work even more meaning. 

Here is a man who quit college and chased after his dream of changing the world. And from his humble beginnings of tinkering in a garage, he and a ragtag group of entrepreneurs created one of the most successful computer companies in history. Not only that, but Jobs was eventually fired from his own company, only to go through a period of intense creativity and eventually resecure his place as the leader of the company with his conception of the iPhone. 

Although you may not be a computer programmer or inventor, neither was Jobs! But he was a visionary of his time, and anyone looking to improve their entrepreneurial prowess can learn a lot from his words. That said, here are 5 quotes from Steve Jobs that every entrepreneur needs to read: 

1. “Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

You have to trust that you already have the answers to the questions your heart asks itself. All that’s left for you to do is to trust the process and have the courage to become what you want to be in life. 

2. “Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful… that’s what matters to me.”

And this is why you’ve turned to freelancing in the first place. Money can’t buy happiness, and it certainly can’t buy accomplishments that mean anything. This is your one and precious life, so spend it on something that matters to you. 

3. “You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re not passionate enough from the start, you’ll never stick it out.”

Entrepreneurship is all about solving a pain point, but with that, you need to have a passion for that problem in order to sustain an entire career from it. Jobs is right—if you don’t have that underlying passion for what you’re doing, then you won’t make it. 

4. “When you grow up you tend to get told that the world is the way it is and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life, have fun, save a little money. That’s a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it… Once you learn that, you’ll never be the same again.”

This quote reminds me of being a kid. At first, you look to other adults and think, “Wow, that’s what being grown-up looks like.” However, the older you get, you realize everyone is just trying their best to hold it all together. Jobs nailed it—you don’t have to be that way, and you certainly don’t have to lie to yourself to keep the machine going at your own expense. 

5. “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

It may be a bit macabre, but he’s right. Death eventually comes for all of us, so why should we spend even a second doing things we don’t want to do. Of course, everyone has responsibilities in life, but you don’t have to throw your days away doing something you don’t love. 

Pursue Your Dreams with Fiverr

Now, you don’t have to go out and make drastic changes right away, but I hope these quotes give you some food for thought about your dreams and how to achieve them. 

On the other hand, if you’ve been itching to pursue a new career path or finally start that small business you’ve been thinking about, then Fiverr can certainly help. With a vast network of other freelancers and entrepreneurs around the world, you can easily find talent to help execute your plan. Or better yet, you can market your own services to others who could use your expertise. 

Whatever your needs may be, Fiverr offers a path to reach the top. Click here to learn more and start becoming the entrepreneur you’re meant to be. 

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Powerful Workflow: Build the Backbone of your Automation Initiatives

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Today’s blended workforce works better together. That’s why a better definition of automation might be: Workflow, with new workers. These new workers now include business rules, AI, RPA bots and other new technologies, in addition to your most important asset…people! Appian processes orchestrate seamless interactions between all of your workers to achieve cutting edge automation in your business applications.

Watch this second installment in the Appian Guided Tour: Intro to Automation webinar series. This exclusive webinar series is powered by the Appian Trial and will walk users through the core aspects of automation using the Appian platform.

In this webinar we will:

  • Explore Appian Process Modeling
  • Drill into the relationship between Workflow and Data (Appian Records) and the role they play within end-to-end automation

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Wealth Building Series-How To Podcast on The Digital Vibe-Vlogging!

https://www.podbean.com/media/share/pb-8hmks-f5f367

Let’s rebroadcast this live show, Check it out!

 

Tune in Saturday’s at 10am EST for live 1 hour show!  Get the Podbean App!

 

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Annette

 

Happy 2021!!! “Do what you love”

 

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"The Complete Guide to Control and Save Your Money"

 



Frugal living now can lead to an affluent life later and it’s worth the wait. So have fun with it.

This guide covers: 

  • The fun of frugal living
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  • The homeowner’s guide to saving money
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You’re about to take control of your finances, save money and be a savvy consumer. Are you ready?

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The best agency advice for 2021 (based on what we learned in 2020)

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*This post originally appeared Dec. 18, 2020 on the Media Temple blog.

Here at the end of 2020, agencies resoundingly have a positive outlook for 2021. And agency leaders we’ve talked to have voiced a strong sense of the path forward. There’s good reason for it, too.

The distribution of COVID-19 vaccines obviously provides a great deal of hope in itself. And even though the global scale of that rollout may be slow, the shared wisdom developed over 2020 adds a clearer perspective for how to continue through the pandemic and beyond. What’s been learned from these hard times can be applied to the good times as well.

So in that spirit, we’re looking back at what’s been shared with us, and sharing it with you. From interviews, panels, and surveys conducted over the course of the year, we assembled these five key pieces of advice for agencies looking to grow in 2021.

A graphic with each of the headings below laid out in panels.

1. Define your team’s use of communication tools

The remote workplace often feels like the early days of open offices: disorganized, noisy, and prone to drift. Plus, we all hold drastically different ideas of how to use the space and its tools. Take the time to evaluate what leads to the most productive uses for your team and get everyone on the same page.

As Tom Beck, Executive Director of the digital-agency network SoDA, says, “It’s not the technology that’s the challenge. It’s developing new structures, formats and ways of interacting – adapting, connecting, and collaborating in a virtual environment.”

Establishing guidance goes a long way in boosting the viability of the digital workspace. How should your team choose between email, messaging, video conferencing, project tracking, and whatever other tools you’re using? Document best practices and uses. Share them.

An example from Alvaro Insignares of Koombea: “Slack, Zoom, Calendar: In this order. You will be tempted to have a lot of meetings, so always prepare an agenda beforehand and use Slack for the rest.”

"It's not the technology that's the challenge."

2. Stay checked in with employees and clients

Remote working inherently means you won’t inadvertently run across people in hallways or spontaneously grab coffee with a partner because you’re in the neighborhood.

When you can’t get a sense of people’s mental state based on their physical presence, it’s not an excuse to simply not pay attention. Whether it’s with an employee or a client, check in with people you value collaborating with however you can.

During our Empowering Women in a Time of COVID-19 webinar, Ali Kane emphasized this step from an employee perspective, “Make sure everyone’s okay and that we aren’t losing talent to burnout and imposter syndrome.” Kane, a former Director at Facebook, spoke about reduced workloads and increased stresses for many fields during the pandemic causing employees to deeply doubt their abilities.

Keeping a pulse on people also applies to your relationships with clients. Across Media Temple’s webinars this year, panelists echoed the sentiment that keeping in touch often revealed ways the agency could assist, both in business opportunities and friendly advice.

In a time where simple day-to-day acts of social empathy don’t come as naturally, each small act has more impact.

"Make sure everyone's okay."

3. Know your strengths (and how to extend them)

Completely reinventing yourself is practically impossible. And if nothing else, it takes time … That’s time you don’t have when change strikes, as the pandemic has proved. But you can seize opportunity more quickly by holding a clear understanding of where you excel and how it might be utilized outside of what you’re currently doing.

According to John Harris of Worldwide Partners, “If you’re going to pivot, you first and foremost have to pivot from a position of strength. Evaluate your position of strength, whether that’s a service, offering, or a category. Match those up with the categories and services that are thriving.”

Even if you never face another change of the magnitude of this pandemic, maintaining a clear vision of what makes your operation unique is the lifeblood of a successful agency.

Kingsley Taylor of Digitas puts it this way, “There are so many different types of clients. I just think it’s very important for an agency to land on what its culture and its personality and its unique differentiation is. You have to have something that marks you out as different and something that makes you buyable.”

"Pivot from a position of strength."

4. Read the (Zoom) room

In some ways, video conferencing tools bring us closer than we’ve ever been before – even if we’re not breathing the same air. We see into our professional contacts’ homes, with family life buzzing around/behind/into them. A panel of full-face displays shows us every participant’s responses constantly, too. The experience for audience and presenter alike can be more challenging because of those things.

This calls for new approaches – both in serving unique challenges and exposing the weaknesses in the old modes.

Reflect on and analyze your presentations from 2020, and make adjustments. Learn when and how to adjust based on your audiences’ sometimes subtle signals. If nothing else, pare things back – even if you keep the nitty gritty details at the ready.

Here’s Kingsley Taylor during our New Client Pitch Process webinar: “At agencies, we often disappear up our backsides when it comes to complex mechanics and approaches. And really when you’re presenting on Zoom, you have to make things simple and lean more into storytelling rather than going through a number of different charts and slides.”

Simplicity wins.

"Make things simple."

5. Embrace your network

“It’s the agency’s responsibility to alleviate any complexity to draw in resources from their network. The political walls have dropped between agencies,” says Leigh Armstong, a longtime brand director at numerous agencies.

Your agency doesn’t have to be everything to everyone, and you’ll be stronger with a focused identity. But being able to provide some guidance to the right answer always builds your value in the eyes of a client. And it opens you to reciprocal referrals from other agencies.

Armstrong sums it up best: “New business is really up to everybody to have eyes, ears, and relationships on tap.”

"The political walls have dropped"

The post The best agency advice for 2021 (based on what we learned in 2020) appeared first on GoDaddy Blog.

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